Filling the shoes of a top Marketing Manager
You have been assigned as the marketing manager to a highly reputable company. The question now (not only asked by your Board of Directors but by you as well) is how are you going to do your job and utilize the many years of marketing knowledge to promote your company, resulting in you being an asset to the company and not just the name to the company’s payroll.
You can go back to your books of Kotler and Keller and give a highfalutin explanations of what your job description may or may not entail but the real answer is in the definition of what marketing in reality is.
According to Keller, marketing is defined as “the task of creating, promoting and delivering goods and services to customers and businesses ”. Keeping in line with the Kotlers marketing definition, you role as a marketing manager will take into consideration the following:
1. Market Analysis
2. Customer Analysis and
3. Competitor Analysis
The result of engaging in these 3 areas of analysis and research will assist you creating, promoting and delivering a unique, innovative and much needed product and/or service to a market that necessitates your offering.
Market analysis is the starting point on your journey to filling the respectable Marketing Managers position. By compiling an extensive market analysis, you will be able to identify what the market’s needs are, who are the key players, what is the consumers buying power, and the current value of wealth.
The outcome: you having a complete overview of the current market place. *
Customer Analysis will be the next measure in discovering your clientele and ideally your best client deliverance. This will be your tool in identifying your clients, discovering what their needs are and what they require from your product or service.
The outcome: knowing what your clients want and identify a gap where other products/services have not reached.
Competitor Analysis is your last task in the analysis process. Competitor Analysis will force you to look at what your competitors are doing better than yourself (this may result in you spending many hours in complete disbelief as you thought you were the leaders in your field).
The outcome: identifying what you are doing wrong and develop new ways to improve your business.
The rationale of having this comprehensive and accurate overview of the current market place, knowing the clients wants by identifying the gap where products/services have not yet reached, and identifying what you are doing wrong compared to what your competitors are doing right and developing new ways to improve your business will be the foundation for designing SMART Objectives.
Designing SMART (Strategic, Measurable, Accountable, Reliable and Timely) objectives is based on a strategic foundation in designing goals that are measurable, accountable and attainable in a predetermined time restriction.
By implementing these SMART objectives, based on the information that you retrieved from compiling a holistic analysis of the market place, consumer buying power and competitors actions, you will formally be fulfilling the definition of what a true marketer entails: identifying, creating, promoting and delivering the right goods and/or services to the right customers and/or businesses.
By following these easy marketing guidelines, you are sure to be on the journey of becoming that marketing asset to your company.
Now all you need is the right recruitment company to find you that job.